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101
%

increase in individual website users since launch, with the highest conversion rates recorded to date.

Seven Stories saw a surge in annual pass sales and website visitors.

Unwritten worked with Seven Stories to develop a series of events that would engage children and adults alike in the charity’s work.

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The Organisation
Seven Stories, the National Centre for Children's Books, is a museum and visitor centre dedicated to children's literature. The award-winning charity works to inspire children and their parents to immerse themselves in literature through a series of events and exhibitions that bring to life children’s stories.

The Objective
Following an exciting refurbishment that saw £730,000 invested into the fabric of the building, Seven Stories commissioned Unwritten to help make the visitor experience more magical and enjoyable than ever before. We were asked to look at ways to improve visitor satisfaction and secure recurring revenue through the sale of annual passes.

The Outcome
We managed a number of strategic design projects that inspired visitors, young and old, and encouraged them to return again. Our work brought some of the world’s most famous stories to life, including a recreation of Diagon Alley, Harry Potter’s magical shopping street. Positive online reviews rose by 59% and recurring income from annual pass sales increased by 101%.

4,006
%

conversions from a paid Instagram and Facebook campaign in seven weeks.

786
%

increase in individual website users since launch, with the highest conversion rates recorded to date.