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98
%

increase in the number of children sitting their Year 7 entrance exam, the highest recorded attendance figures to-date.

RGS received record-high attendance figures to its entrance exam following an outdoor advertising campaign.

Unwritten designed and implemented a sports-led advertising campaign for RGS, to encourage a more diverse group of admissions enquiries to the school.

The Organisation
Newcastle upon Tyne Royal Grammar School (RGS) is a leading independent day school for boys and girls aged 7 -18 years. RGS is a highly respected institution within the North East, with an excellent reputation for academic results. RGS students are hugely aspirational and often progress to study at highly selective universities.

The Objective
Unwritten were commissioned to create a bold, outdoor advertising campaign to promote a series of RGS Open Day events. The design framework had to work seamlessly across a number of other mediums, including social media. The project’s aim was to drive admission enquiries, resulting in an increase in students taking the Year 7 entrance exam.

The Outcome
RGS already had a great reputation for academic results, so we created a series of campaign visuals that focused on sporting opportunities at the school. This allowed us to showcase the diversity of RGS as well as making a point of difference against traditional academic advertising. The campaign led RGS to receive the highest ever attendance for their Year 7 entrance exams, an increase of over 98%.

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Talk to the team today and let’s create something amazing together. Drop us a message at hello@unwrittengroup.com