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786
%

increase in individual website users since launch, with the highest conversion rates recorded to date.

Phusion’s new website saw a significant increase in visitors and page views, resulting in record-high conversion rates.

Unwritten worked with Phusion to deliver a persona led website design and build that directly addresses its audience’s behaviour and needs.

The Organisation
Phusion is a global business with a 25-year track record of delivering information management software and services to some of the world’s largest capital projects and blue-chip companies. The development of the Phusion software suite has established the company as a supplier of innovative and cost-effective SaaS products to a wide range of industry sectors.

The Objective
After expanding its software into a powerful toolkit for SME’s, Phusion brought Unwritten onboard to better understand the needs of their different customer types, their nuances and how to best connect with them. The aim was to help Phusion look at their market objectively and ensure future sales and marketing activity focuses on addressing the specific needs of each persona, in a clear and coherent manner.

The Outcome
Before embarking on the design and build of the new Phusion website, Unwritten created buyer personas alongside a persona-based content plan. We then moved to key message development, user journeys and stories, identifying the right people and the content that reaches them most effectively. The new website has seen individual users increase from 87 to 791 per month and page views rise from 111 to 2,278 since its launch.