Culture Bridge North East saw an increase in children’s participation in arts by 22% following the campaign launch.
Working closely with the CBNE team, Unwritten identified key decision makers in the process of school’s organising cultural and learning trips to inform the visual identity and key messages that aligned with their needs.
It is the responsibility of CBNE to help increase the amount of young people who interact and sign up for Arts Awards in the North East. Achieving this objective demonstrates to Arts Council England that they are actively encouraging and inspiring the future generation to engage with arts in the region, whilst also awarding each participant with a nationally recognised qualification.
To create increased interest in the Arts Awards and promote exhibitions available across the North East, communicating the benefits of young people being involved with art and culture. In order to resonate with the requirements of the target audience, CBNE required a complete overhaul of their brand and marketing collateral.
Through strategic insight, Unwritten recommended targeting schools and the teachers responsible for organising cultural and learning trips with the campaign, 'today something amazing happened,’ along with a new brand identity. As a result, CBNE recorded a rise of 22% in Arts Awards completed across the region following the campaign launch.
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